Estrategia de expansión del restaurant Shadday para generar nuevos posicionamiento en Bahía de Caráquez.

Abstract

The research aimed to expand its presence in the gastronomic market in Bahía de Caráquez, managing to emphasize the importance of using effective marketing strategies to highlight and attract customers, as well as the importance of maintaining the quality of food and service during the expansion. The methodology used was quantitative and qualitative, based on descriptive research. The technique used in the survey process, the data collected was tabulated through the spss25 software. The research had a predominant element highlighting that Bahía de Caráquez is a growing tourist destination. Therefore, the expansion of Shadday restaurant is of vital importance at this time, taking advantage of the need and the opportunity to offer an attractive gastronomic proposal for tourists and for the economic development of the place. to local and national-international tourist’s full satisfaction in the tourist tour undertaken