Análisis de la aceptación de los productos de la cafetería Le Petit Delicia en Quito.

Abstract

The objective of this research was to analyze if the products of Le Petit Delicia coffee shop would be accepted in the market of Tumbaco in the city of Quito-Ecuador. For the accomplishment of this research the following methods were used; inductive-deductive, analytical-synthetic, historical-logical. In addition, for the acquisition of the results of this research a survey was proposed, the population of the respective study resided in Tumbaco (Quito); it was concluded in 384 customers to be surveyed using the statistical formula for these cases, the same instrument was tabulated by the SPSS 26 which allowed to verify the confidentiality of the instrument using Cronbach's Alpha resulting in .953, in which it can be seen that the cafeteria has acceptance in this market. Similarly, the sensory analysis on the “Café de autor Fénix” highlighted that it has a significant acceptance among gastronomic specialists, students, teachers and potential customers; even one of the purchase decisions of the people surveyed is the fact of having in a single cafeteria the gastronomic services of both the coast and the Ecuadorian highlands; This has an impact on attracting a more diverse public, in addition to satisfying the different preferences of consumers, which gives them a plus over the competition, in addition to the acceptance should maximize user satisfaction, improving the offer in the categories of their dishes that are less popular and implement attractive promotions to increase the interest of users.