Economía circular como modelo de gestión para emprendimientos sostenibles en la parroquia Leónidas Plaza.

Abstract

The research project focused on analyzing the implementation of the circular economy model based on the 9Rs and its impact on businesses in the parish of Leónidas Plaza. The project aimed to design a model that promotes sustainable practices, optimizing the use of resources and waste in local production processes. Methodically, the research was conducted on a population of 328 businesses, from which a sample of 60 businesses was obtained for the survey. A reliability of 0.979 was determined. Five circular economy experts were interviewed, allowing for the collection of crucial information on the opportunities and challenges for adopting the model. A mixed methodological approach was used, including analysis and synthesis methods, allowing for the identification of barriers such as lack of familiarity with the model and high initial costs. Significant interest was also evident among entrepreneurs in receiving training and collaborating on sustainable initiatives. Based on the results, a circular economy model was designed tailored to the community's characteristics, with an emphasis on the 9Rs of the circular economy (refuse, rethink, reduce, reuse, redesign, repair, remanufacture, redefine, and recycle).