Análisis de mercado para medir la aceptación de empacado de pescado y marisco de Bellavista y Don Juan.

Abstract

This research focused on market analysis to measure the acceptance of packaged fish and seafood in the Bellavista and Don Juan resorts in the Jama canton of Manabí, Ecuador. The objective was to develop a market analysis through a descriptive study to measure the acceptance of packaged fish and seafood products in the aforementioned locations. The methodology used was qualitative and quantitative, with a descriptive approach, using methods such as inductive-deductive, analytical-synthetic, and historical-logical. Different research techniques were employed, such as interviews with artisanal fishermen; a survey with a reliability of 0.915; and observation to contrast the reality of the problem. As a result, it was learned that artisanal fishermen, due to their lack of economic resources, infrastructure, and support from competent agencies, are forced to rely on intermediaries for the marketing of their production. This results in the imposition of unfair prices that do not reflect fair value, negatively affecting their income. Therefore, the creation of an associative packing plant is proposed so that fishermen can earn better incomes and, in turn, contribute to the socioeconomic development of their communities.