Impacto de las redes Sociales Facebook e Instagram en la promoción de destinos turísticos del Cantón Sucre.

Abstract

The main objective of this research project is to design visual and dynamic content strategies on the social media platforms Facebook and Instagram to promote tourist destinations in the Canton of Sucre. This need arises due to the limited use of these platforms to highlight local attractions, which has prevented the canton from achieving greater tourist recognition. Bibliographic and field research was conducted using historical and quantitative methods, as well as empirical techniques such as surveys administered to tourists and interviews with key players in the local tourism sector. The information obtained was processed with tools such as SPSS, ensuring the validity and reliability of the data. The results allow for the design of a digital campaign proposal focused on engaging content that highlights the canton's cultural, natural, and gastronomic values. This initiative hopes to increase tourist influx and position the Canton of Sucre as a competitive and sustainable destination.