Plan Estratégico para recuperación de cartera vencida de la empresa de telecomunicaciones “Loorsaf.net”, en el Cantón El Carmen, periodo 2023.

Abstract

In a competitive and constantly evolving economic environment, efficient management of financial resources is essential for the stability and growth of companies. The telecommunications company Loorsaf.net, located in the El Carmen canton, faces a significant challenge with the increase in its non-performing loans, which is affecting its liquidity and its ability to invest in new opportunities. This thesis focuses on developing a strategic plan for the recovery of Loorsaf.net's non-performing loans. The study begins with a detailed analysis of the company's current situation, reviewing its collection management processes, the profile of its delinquent customers, and the service acquisition policies implemented. Best practices in the telecommunications industry are researched and adapted to the company's specific context in El Carmen. The main objective of the plan is to improve efficiency in debt recovery, strengthen customer relationships, and optimize financial resources. Practical strategies tailored to local realities are proposed to address the problem of delinquency and ensure a more stable and predictable flow of income. Successful implementation of this plan will allow Loorsaf.net not only to recover its