El storytelling como herramienta de comunicación para creadores de contenido.

Abstract

This essay provides an in-depth analysis of storytelling as a key communication tool for content creators, exploring its foundations, applications, and benefits in the digital landscape. It examines the theoretical bases that underpin its effectiveness as a narrative strategy, defining storytelling and its ability to establish emotional connections with audiences. Additionally, it explores the cognitive and emotional responses it triggers in the human brain, highlighting its impact on attention, memory, and decision-making processes. The essay also investigates how storytelling becomes an ally in building identity and personal branding, enabling creators to establish effective two-way communication with their followers. Practical strategies for integrating storytelling into marketing campaigns discussed, emphasizing its role as a builder of authentic communities on social media. Finally, the analysis includes concrete cases, such as Dani Schulz’s podcast, to illustrate how authentic and well-structured narratives can transcend cultural boundaries and connect with global audiences. In conclusion, storytelling is presented as a comprehensive tool that not only humanizes content but also amplifies its reach, strengthens audience loyalty, and fosters the development of genuine relationships in the digital ecosystem.