El rol de los líderes políticos en la era de las redes sociales.

Abstract

This essay examines how social media has transformed the role of political leaders and their relationship with the public. Its main objective is to understand how the arrival of social media has changed the way leaders and citizens interact, and how these platforms influence decision-making and political participation. Through a qualitative approach based on document and post analysis, it offers a comprehensive view of the current dynamics of digital political communication. Case studies, such as the communication styles of Donald Trump and Gabriel Boric, show differences in the impact and public responses to contrasting rhetorical strategies, emphasizing how leaders have adapted their messages and strategies in different environments.