La promoción de emprendimientos juveniles en las redes sociales.

Abstract

The promotion of youth entrepreneurship on social media has emerged as a powerful tool for young people looking to grow their businesses. Social networks not only allow for direct communication between entrepreneurs and their customers but also facilitate the creation of communities and support networks, essential for the growth of any venture. Through these platforms, young people can learn, adapt to new trends, and develop key digital marketing skills, giving them a significant advantage in an increasingly competitive world. Through various studies and adopting a qualitative approach, it was analyzed that social networks are not only a channel for promoting products but have also become a platform for supporting social and environmental causes. This generates a deeper connection between entrepreneurs and their consumers, who seek businesses that, in addition to offering products or services, are committed to social well-being. The discussion presents that, although traditional businesses remain a valid option, young people are increasingly interested in innovative models, especially those driven by technology. These types of businesses not only are on the rise but also respond to a market that values flexibility and adaptability. Finally, the promocional impact of social media on youth entrepreneurship is undeniable; these platforms not only boost the entrepreneurs' economy but can also transform local economies, generate employment, and contribute to social well-being.