Tendencias y Desafíos para la Radio como Medio de Comunicación.

Abstract

Radio, as one of the traditional media outlets, is experiencing a significant transformation in this digital age. This essay aims to analyze the trends and challenges currently facing radio within the conceptual framework of media convergence proposed by Henry Jenkins. In the course of the study, it is observed that radio is adopting multiplatform and transmedia strategies, integrating social media and new formats. The implementation of artificial intelligence in content production is transforming the way radio programs are created and distributed. However, a loss of audience, changes in consumption habits, and a decline in traditional revenue have led to a search for new forms of sustainability. A notable case is that of National Public Radio (NPR), which has successfully adapted to the digital environment, expanding its reach through podcasts and digital platforms. In conclusion, radio is evolving toward a hybrid model that combines traditional broadcasting with digital options, where its future will depend on its capacity to innovate. Nonetheless, while radio has opportunities to reinvent itself and maintain its relevance in the digital age, it also faces significant challenges.