Planificación Estratégica para el direccionamiento empresarial en la Empresa Robotia Gigantografías en la Ciudad de El Carmen, Período 2024.

Abstract

This research focuses on the development of a strategic planning plan for the company "Robotia Gigantografías," located in the city of El Carmen. In a competitive and constantly evolving business environment, this study seeks to address the administrative deficiencies faced by the company, particularly the lack of a clear mission and vision, as well as the need to optimize its processes and resources. The study explores the stages of the planning process, including strategy formulation and the use of tools such as SWOT analysis, which allows for the identification of the company's strengths, weaknesses, opportunities, and threats. A comprehensive diagnosis of "Robotia Gigantografías" is carried out. To achieve this objective, various methodologies are used, including the inductive method, which allows the identification of regularities and relationships between events; the deductive method, which is based on hypotheses considered true; and the analytical method, which focuses on the empirical analysis of the object of study. In addition, techniques such as interviews and surveys are used to gather information on the current situation of the company, which facilitates a comprehensive diagnosis. The results indicate that, although the company is well positioned, it lacks a formal strategic planning that limits its capacity for growth and adaptation to market demands.