Planificación Estratégica para la Toma de Decisiones en el Comercial “Arteaga” del Cantón El Carmen, para el año 2024.

Abstract

The research aimed to design a "Strategic Planning for Decision-Making at the "ARTEAGA" Commercial Store in the El Carmen Manabí Canton, for the 2024 period." An interview was conducted with the commercial manager, and direct observation of management procedures was conducted. It was analyzed that the commercial store lacks process guidelines for each work area, especially for decision-making. It does not have a formal structure where short- and long-term objectives are set, which has led to management being carried out empirically. To achieve the objectives, methods such as the following were used: inductive, documentary, deductive; logical-historical, bibliographic, analytical, among others. Likewise, techniques had to be chosen to conduct the following research, including interviews and observation. By developing the research, it is understood that decision-making is important to identify opportunities, evaluate risks, and thus develop plans to achieve objectives while promoting innovation for commercial growth. The salesperson lacks short- and long-term goals, and lacks a mission and vision that can be measured. Therefore, a Strategic Decision-Making Plan is proposed for the "Arteaga" salesperson in the canton of El Carmen Manabí.