Técnicas de innovación aplicables a la actividad empresarial en las MiPymes comerciales del Cantón Chone Sitio-San Andrés.

Abstract

The present research was carried out with objective of establishing strategies that allow the MSMEs of the Canton Chone, San Andres site to overcome the challenges at the time of implementing new innovation techniques. The study ws carried out through applied, documentary and field research methods. As a data collection technique, a survey was made to the owners an workes of the 17 MSMEs that were obtained as population. As a result, it was demonstrated tah there is a low knowledge of innovation techniques by the laborers and owners, therefore, as a proposal, a model of innovation techniques applicable to the MSMEs was implemented so that they can improve their comercial activities and thus increase the economy of the site.