Ventajas del E-commerce en las MIPYMES del Ecuador.

Abstract

E-commerce or electronic commerce is an essential tool for the growth of micro, small and medium-sized enterprises (MSMEs) in Ecuador, facilitating the reduction of operating costs and improving profitability, discarding the need for a physical space. The objective of this research was to determine the advantages of E-commerce for MSMEs in Ecuador in order to promote their growth and adoption. The research was based on a qualitative and descriptive approach that contributed to have a more balanced interpretation of the research results and used the inductive, deductive and analytical method to analyze the phenomenon. Likewise, a bibliographic and field research was carried out, which allowed having a comprehensive and clear vision of the research topic, the type of non-probabilistic sampling by convenience was considered and a survey was applied to 118 MSMEs of the Chone canton, in the same way a statistical instrument such as SPSS was used.