Impacto de las redes sociales en los emprendimientos.

Abstract

The research work entitled “Impact of Social Networks on Entrepreneurship” with the objective of analyzing how the networks influence the development and growth of enterprises where we used a methodology with a qualitative approach which allowed us to have an in-depth exploration of the experiences of entrepreneurs with social networks, The population included entrepreneurs from the Chone group who use social networks such as Facebook, Instagram WhatsApp, among others to promote their products and services, the analyzed sample is made up of 150 entrepreneurs, which was selected for convenience allowing us to have detailed information through surveys with 10 questions. The results provided valuable data on the use of social networks and the challenges faced by entrepreneurs, which we sought not only to describe the phenomenon, but also to analyze the characteristics and qualities of entrepreneurs in relation to their presence in social networks, one of the most outstanding findings of the research is that many entrepreneurs do not use analytical tools to measure the impact of their actions in social networks.