Ética en el uso adecuado de las redes sociales en el ámbito empresarial.

Abstract

The objective of this research was to determine the ethics in the use of social networks in microenterprises in the Chone Canton during the year 2024. The methodology adopted was quantitative, allowing the systematic collection of data on the perception and ethical practices in the use of networks. social. The research was designed under an exploratory and descriptive approach, combining bibliographic review and field research through surveys of a population of 45 microenterprises that have received assistance from GADM Chone. The survey, structured in five key dimensions, was administered through Google Forms. The main results indicate that the majority of Chone microenterprises use social networks, mainly Facebook and WhatsApp Business, to promote themselves and communicate with their customers. However, it was evident that, although they recognize the importance of ethics, there are still significant challenges, especially in data privacy management and information verification.