Please use this identifier to cite or link to this item: https://repositorio.uleam.edu.ec/handle/123456789/7851
Title: Gestión integral de la calidad turística para el desarrollo local en el cantón Puerto López.
Authors: García Reina, Diny Jelena
Keywords: TURISMO
DESARROLLO LOCAL
GESTIÓN INTEGRAL DE LA CALIDAD
CALIDAD TURÍSTICA
Issue Date: 2020
Citation: García Reina, D. J. (2020). Gestión integral de la calidad turística para el desarrollo local en el cantón Puerto López. (Tesina). Universidad Laica Eloy Alfaro de Manabí, Manta, Ecuador.
Series/Report no.: ULEAM-HT;0218
Abstract: The tourism in the Puerto López canton has increased considerably, which helps to strengthen the local economy. This research aims to develop an action plan that contributes to the comprehensive management of tourism quality for local development in the Puerto López canton. The methodological design of this research includes the revision of literature and official documents such as: National Tourism Plan (2030), Territorial Planning Plan (2014), among others. Techniques such as: Brainstorming, Pareto Diagram, Ishikawa Diagram and Affinit y Diagram are used, appl ying the survey instrument. The results revealed that about the integral management of quality, it is perceived in a limited way; since they predominantly value quality well or very well, while highlighting problems around environmental protection, security, basic services and lack of offers to accommodate tourists visiting this territory. The main solutions proposed by tourism managers are training, security control, improvement of basic services, increased support from local authorities. The action plan contains strategies such as: promotion and advertising design, training for tourism managers and tourism service providers, carrying out cleaning mingas, implementation of hotel and tourism projects, and the placement of tourist signage at attractions. The action plan guidelines can be analyzed and applied by the local authorities, in order to counteract the existing problems in this place.
Description: El turismo en el cantón Puerto López ha aumentado de manera considerable, lo que ayuda al fortalecimiento de la economía local. Esta investigación tiene como objetivo elaborar un plan de acción que contribuya a la gestión integral de la calidad turística para el desarrollo local en el cantón Puerto López. El diseño metodológico de la presente investigación incluye la revisión de literatura y de documentos oficiales como: Plan Nacional de Turismo (2030), Plan de Ordenamiento Territorial (2014), entre otros. Se utilizan técnicas como: Brainstorming, Diagrama de Pareto, Diagrama de Ishikawa y Diagrama de Afinidad, aplicando el instrumento de la encuesta.
URI: https://repositorio.uleam.edu.ec/handle/123456789/7851
Appears in Collections:HOTELERÍA Y TURISMO

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