Turismo responsable como un nuevo enfoque para el aprovechamiento económico del cantón Paján.

Abstract

This research aims to analyze responsible tourism as a new approach for the economic development of the Paján canton. The following research is qualitative, employing analytical, scientific, and deductive methods. In addition, survey questionnaires and interviews were used to gather the opinions of the main stakeholders involved in the development of the activities. The surveys were administered to the canton's general public. An interview was also conducted with the director of tourism for the GAD (Argentine Development Authority) and the principal of Paján High School. The results show that, in order to identify whether responsible tourism has been established as a new approach for the Paján canton, the following are the strategies that the GAD is implementing, which, together with the population, can strengthen the areas with the greatest challenges regarding responsible tourism. It is important to understand that responsible tourism is a task that we must all develop, because it is ever-changing. However, the work also depends on the managers who manage tourist destinations, understanding consumer behavior and thus producing responsible tourism activities.