Estrategias competitivas empleada en la empresa EYCO S.A de la ciudad de Manta para disminuir los efectos de la pandemia sosteniendo su rentabilidad.

Abstract

Competitive strategies assume an important role within companies. These manage to achieve a standard of quality and positioning in the market, if they are well applied. Likewise, strategic action plans are investments that consolidate the profits of a business. The objective of this project is to analyze the competitive strategies applied by the company EYCO.SA to reduce the effects produced by the pandemic. The applied methodology used the methods of analysis and synthesis, historical-logical, as well as the non-probabilistic method, since it allows selecting the sample for convenience and facilitates the interrelation with the selected individual. The research is descriptive, using the technique of observation, on-site visit, questionnaire application by interview. The results obtained were positive since the answers obtained were analyzed, which reflects the growth of the company, after the pandemic, due to measures and strategies taken, which led to continuing in the market and continuing to maintain the activities of the business.