Análisis de estrategias de ventas en pymes post covid en la ciudad de Manta.

Abstract

The COVID-19 pandemic has generated negative impacts on companies, in the face of this, the SMEs decided to stay in operation to obtain daily sustenance, with the help of marketing and digital tools have significantly increased sales allowing to increase productivity and profits in companies. The present research work had as general objective to analyze the sales strategies in post COVID SMEs in the city of Manta. For this research a documentary and bibliographic study was used with an exploratory, correlational scope, the tool used was the survey which had 26 items analyzed using IBM SPSS Statistic 25 software, achieving validation of the hypotheses through the Spemann's Rho Correlation Coefficient.