El Ecommerce y su influencia en el desarrollo económico de las Pymes del Cantón Montecristi.

Abstract

Electronic commerce allows sales over the internet, thus influencing the economic development of SMEs in the Montecristi Canton, since this complete or partial distribution process is nothing more than a novelty where technological development is already a reality and many companies, they carry out their economic activities by this means. Based on this criterion, the research was based on a mixed investigation, with a descriptive research approach, whose applied technique was the observation pattern with rating scales, through tests that allowed the confirmation of the hypotheses raised in a population of 302 SMEs of the Montecristi Canton, allowing to measure the influence that Ecommerce has on the development of SMEs, as well as the perceptions that merchants have, in relation to electronic commerce. Among the main conclusions, it is determined that SMEs have a 57.60% optimal disposition to apply Ecommerce.