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https://repositorio.uleam.edu.ec/handle/123456789/7907
Title: | Plan de negocio para la fabricación y comercialización de un jabón antialérgico de aceites naturales en Manta. |
Authors: | Mendoza Navarrete, Virginia Lisseth |
Issue Date: | 2022 |
Citation: | Mendoza Navarrete, V. L. (2022). Plan de negocio para la fabricación y comercialización de un jabón antialérgico de aceites naturales en Manta. (Tesis de Pregrado). Universidad Laica Eloy Alfaro de Manabí, Manta, Ecuador. |
Series/Report no.: | ULEAM-MKT;0240 |
Abstract: | The objective of this project is to meet the skin care needs of Ecuadorians, especially those with allergies, through the creation and development of a 100% organic, natural, chemical-free bar soap, using essential oils as its main raw material. The project is divided into four chapters. Chapter I details the research overview, which includes the background, problem statement, objectives and mission, project vision, and all aspects of the strategic organization. Chapter II covers everything related to the market, which is carried out through the respective market study. Chapter III is made up of the operational side, that is, everything needed to develop the business, including raw materials, supplies, labor, among others, an organizational study, and a technical study. This chapter presents information on the legal and administrative aspects of the company. It also explains the production, manufacturing, and costs of the raw materials used to make the final product. |
Description: | El objetivo de este proyecto es satisfacer las necesidades de cuidado de la piel de los ecuatorianos especialmente para aquellos que tienen problemas de alergias; esto a través de la creación y desarrollo de un jabón en barra 100% orgánico, natural, libre de sustancias químicas, siendo su principal materia prima los aceites esenciales. |
URI: | https://repositorio.uleam.edu.ec/handle/123456789/7907 |
Appears in Collections: | INGENIERÍA EN MARKETING |
Files in This Item:
File | Description | Size | Format | |
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ULEAM-MKT-0240.PDF | TESIS | 1,5 MB | Adobe PDF | View/Open |
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