Marketing digital y su influencia en el crecimiento económico de tacos niels período 2020-2021.

Abstract

The main objective of this research is to establish the impact of digital marketing on the economic growth of the "Tacos Niels" business in Manta, on the period 2020-2021, through a mixed approach investigation, carrying out in the first instance a survey of conceptual and background information that precedes this research. Subsequently, surveys were carried out on an established sample of 383 people, where they were asked about their relationship with the possession and use of social and digital media, and their relationship with the business. The data analysis was carried out in the SPSS system, and using the correlation coefficient, a result of 1 was obtained, determining a positive relationship between economic growth and the use of digital marketing regarding the increase in the economic capital of Tacos. Niels in the temporal delimitation of this investigation.