Comercio electrónico B2B: incidencia como estrategia de desarrollo comercial en la empresa Gallariy. Manta

Abstract

The following scientific article aims to determine how B2B electronic commerce affects the commercial development strategy of the Qallariy company located in the city of Manta, Ecuador. A structured survey was established under the Likert scale, taking into account the population of the company, equivalent to its 86 potential clients, in which it was determined that 98.9% consider that electronic commerce generates sales growth. The instrument for which he had his support was the SPSS statistical program validated by Cronbach's Alpha coefficient, showing a value of 0.799, which indicates that it is an excellent reliability value. For the 12 item survey, its general hypothesis was supported and verified by the Rho Spearman coefficient with a result of 0.466, demonstrating a positive average correlation between the variables.