Marketing turístico y su incidencia en el desarrollo comercial de las MiPymes, sector turístico de Manta.

Abstract

Tourism marketing contributes to the promotion of places, through actions and strategies to offer the best service or product to tourists, allowing to achieve a good brand image, with the purpose of attracting and satisfying the needs demanded. The study aims to determine the incidence of tourism marketing in the commercial development of MSMEs in the tourism sector of the city of Manta. The research is bibliographic and descriptive, with a qualitative-quantitative approach, with a correlational level, surveys structured on a Likert scale were applied. In addition, with the SPSS statistical program and through Cronbach's Alpha, a reliability of 0.930 was obtained, also, the correlation of the variables could be verified, through Spearman's Rho coefficient, resulting in a general hypothesis of 0.737, where the tourist marketing index in the commercial development of MSMEs, tourist sector of Manta.