Marketing digital: influencia del crecimiento en ventas de las pymes del sector hotelero de Manta.

Abstract

This scientific article aims to "Determine how Digital Marketing influences the sales growth of SMEs in the hotel sector of the city of Manta. Regarding the methodology, some types of research were applied, such as the following: field, documentary, exploratory, descriptive, explanatory, qualitative, quantitative. Data collection was done through Likert scale type questionnaires under a qualitativequantitative approach, on the variables digital marketing and sales growth, applied to a simple random probabilistic sample, and the application of the finite sampling formula, the which determined the number of respondents (384 people). The surveys were carried out on national and international tourists who were visiting the city. The findings of the study showed that Digital Marketing does affect the growth of sales in hotels in the city of Manta.