El marketing experiencial: incidencia en la satisfacción del cliente del sector hotelero de Manta.

Abstract

The objective was "to determine how experiential marketing affects customer satisfaction in the hotel sector in Manta", it was determined that 81.6% of guests agree that hotels take care of physical integrity as a priority, they feel satisfied with the quality of services they receive from hotel companies. A structured survey was designed under the dimensions of the study through a Likert scale with a population of (383). This study was supported by a mixed qualitative and quantitative method with various types of descriptive, exploratory, and correlational research. The instrument was validated by the Cronbach's Alpha coefficient by means of the SPSS version 25 statistical program with an interval of 14 items, demonstrating a reliability of 0.840, the general hypothesis was tested with the Rho Spearman coefficient obtaining a result of 0.722, achieving perfect research.