Please use this identifier to cite or link to this item: https://repositorio.uleam.edu.ec/handle/123456789/7925
Title: Los recursos financieros y su incidencia en la sostenibilidad de las microempresas familiares de Manta.
Authors: Vega Tóala, Jhandry Steven
Keywords: COMPORTAMIENTO ORGANIZACIONAL
ECONOMÍA FAMILIAR
EMPRESAS FAMILIARES
PROCESOS OPERATIVO
RENDIMIENTO DE LA EMPRESA
Issue Date: 2022
Citation: Vega Tóala, J. S. (2022). Los recursos financieros y su incidencia en la sostenibilidad de las microempresas familiares de Manta. (Artículo Científico). Universidad Laica Eloy Alfaro de Manabí, Manta, Ecuador.
Series/Report no.: ULEAM-MKT;0258
Abstract: The objective of the research was to "determine how financial resources affect the sustainability of family microenterprises in Manta", indicating that 48% of the managers of the companies surveyed consider "very frequently" that their companies plan and identify the financial processes and resources necessary for good organizational development. The study was supported by a mixed method (qualitative and quantitative) and several types of research such as: explanatory, descriptive and correlational. The data were collected through the application of 150 surveys. The instrument was validated through the Cronbach's Alpha coefficient, by means of the SPSS version 25 statistical program, showing a value of 0.810, which means that it has a high reliability according to the 24 items that were processed; the veracity of hypotheses was checked by means of the Rho Spearman coefficient, achieving a result of 0.740, which is interpreted as an affirmative hypothesis.
Description: La investigación tuvo por objetivo “determinar de qué manera los recursos financieros inciden en la sostenibilidad de las microempresas familiares de Manta”, indicando que 48% de los directivos de las empresas encuestadas, consideran “muy frecuentemente” que sus compañías planifican e identifican los procesos y recursos financieros necesarios para el buen desenvolvimiento organizacional.
URI: https://repositorio.uleam.edu.ec/handle/123456789/7925
Appears in Collections:INGENIERÍA EN MARKETING

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