Los sitios web y su incidencia como ventaja competitiva en las microempresas de Manta.

Abstract

Currently, the use of websites has become extremely important for micro-enterprises in Manta, because a competitive advantage can be achieved, overcoming other companies with a well-structured and optimized digital site, where target customers and Potential users can navigate comfortably. The following work seeks to know how websites affect microenterprises in Manta as a competitive advantage, and to achieve this, a descriptive, exploratory and correlational investigation was carried out, with a qualitative and quantitative approach for the application of surveys. The results obtained were processed in the statistical system SPSS Statistic, where Cronbach's Alpha gave a result of 0.957, likewise the correlation of the variables (Websites and Competitive Advantage) was carried out, determined by Spearman's Rho coefficient and giving a result in the general hypothesis of 0.895, understanding it as a Very Good correlation.