La gestión de la información en la toma de decisiones estratégicas en el departamento de Ventas y Facturación de Proquimarsa S.A, 2024.

Abstract

This research aims to strengthen information management for strategic decision- making in the Sales and Billing department of Proquimarsa S.A., during the year 2024. Based on the diagnosis carried out through interviews and direct observation, limitations related to the centralization of decisions, restricted access to information, unreliable data, and inefficient information flow between departments were identified. These conditions negatively affect staff's ability to act autonomously and respond in a timely manner to the demands of the organizational environment. The study was developed using a qualitative approach, using inductive, deductive, and analytical methods. The resulting proposal is based on the design of management indicators grouped into four key dimensions: accessibility, reliability, interdepartmental flow, and strategic use of information. Their implementation will contribute to staff empowerment, the effective decentralization of decisions, and the consolidation of a more agile, participatory, and strategic information culture. Each indicator has a formula, a measurement frequency, and an explanation and interpretation, allowing for monitoring, detecting deviations, and implementing corrective actions in a timely manner. It is concluded that the company faces a significant gap between the management and operational levels regarding management and access to information. However, the positive attitude of both the General Manager and the department's staff toward the use of management indicators demonstrates that the organization is well positioned to implement this proposal.