Marketing Turístico: Aporte al desarrollo socioeconómico de los habitantes del cantón Jaramijó.

Abstract

In this study, the priority is to verify the influence of tourism marketing on the socioeconomic development of the inhabitants of the Jaramijó canton. This research established an exploratory -descriptive methodology with a mixed approach, connecting qualitative and quantitative elements for a deep understanding of the subject. For data collection, Likert scale surveys were applied to a sample of 375 inhabitants of the economically active population of the canton. The analyses included digital promotion through social networks, tourist attraction, and visibility, obtaining statistical results through SPSS software. The results show positive evaluation and significant correlation between tourism marketing dimensions and socioeconomic development, confirming that these strategies directly influence improvements in living conditions and local community progress.