Plan de negocio para la creación de un emprendimiento dedicado a la elaboración de postres japoneses, en la ciudad de Manta.

Abstract

This business plan aims to establish a Japanese dessert bakery in Manta, specializing in artisanal mochi and dorayaki using high-quality ingredients, combining local and Japanese flavors. The goal is to serve a group of people who value unique gastronomic experiences in a market that is not yet saturated, and who are looking for healthy, aesthetically pleasing options with personalized packaging. Chapter I establishes the mission of providing high-quality artisanal Japanese desserts in Manta, aspiring to become a local benchmark. Specific objectives are formulated to achieve a strong brand position, attract a young clientele, and ensure sustainable growth. A business model is also developed, including a functional organizational chart and strategic partnerships, supported by a SWOT analysis that validates the project's feasibility. Chapter II discusses the market and defines the target consumer profile. It also includes a competitor analysis, pricing policies, and the tactics necessary to increase profitability. It is also important to describe how to persuade the client to make a purchase decision. Chapter III explains the aspects of each of the activities and the procedures required for project execution.