Plan de negocios para la creación de una empresa dedicada a ofrecer servicios de coworking en la ciudad de Manta.

Abstract

This project proposes a "BUSINESS PLAN FOR THE CREATION OF A COMPANY DEDICATED TO OFFERING COWORKING SERVICES IN THE CITY OF MANTA," with complementary services. Due to current trends, people are looking for a workspace with flexible hours and a productive work environment where they can make new connections. The target market for this coworking space includes independent professionals, entrepreneurs, startups, and remote teams, aged 18 to 65, seeking flexible, affordable, and collaborative work alternatives. This audience values ​​an environment that fosters productivity, creativity, and networking, as well as additional services such as high-speed internet, meeting rooms, and training or community events. Market research shows significant interest among the population in accessing coworking spaces that offer modern, well-located environments adapted to the needs of hybrid work, demonstrating the viability of launching this venture.