Desarrollo de un plan de negocios para la creación de una agencia de asesoría en marketing de contenidos enfocada en pymes en la ciudad de Manta.

Abstract

This business plan proposes the creation of a content marketing consulting agency, specifically focused on small and medium-sized businesses (SMEs) located in the city of Manta, Ecuador. This initiative arises from the urgent need many of these companies have to improve their digital presence, attract new clients, and adapt to market changes, without having the necessary resources or knowledge to do so effectively. Through an accessible, personalized, and professional model, the agency will seek to offer digital communication solutions, such as content strategy development, social media management, graphic and audiovisual production, metrics analysis, and business training through workshops and training. The team will be comprised of professionals in marketing, design, communications, and administration, led by a general manager and supported by area coordinators, a community manager, a graphic designer, a photographer, and a certified accountant. The combination of technical knowledge, creativity, and experience in digital environments will guarantee a comprehensive service tailored to the client's real needs.