PLAN ESTRATÉGICO GENERAL DE MARKETING PARA LA CAPTACIÓN, FIDELIZACIÓN E INCREMENTO DE CLIENTES DE PRODUCTOS Y SERVICIOS FINANCIEROS DEL BANCO COMERCIAL DE MANABÍ DEL CANTÓN MANTA.

Abstract

TO REALIZE A STRATEGIC PLAN OF MARKETING IN A COMPANY OR INSTITUTION AT PRESENT; IT IS FUNDAMENTAL TO QUALIFY A COMPANY AS SUCCESSFULLY OR SIMPLY AT THE EDGE OF THE DEFEAT. THAT'S WHY EVERY INSTITUTION FOR SMALL THAT IS SEARCH OF INSISTENT MANURE; CONSTANT FORMS OF CHANGE TO ATTRACT THIS WAY A MAJOR NUMBER OF CLIENTS THAT ENGROSSED THE USERS' LINES AND TO HEAD TOWARDS THE MANAGERIAL PROGRESS.