Gestión del talento humano en empresas turísticas del cantón Manta, año 2022.

Abstract

The focus on users is the fundamental factor that differentiates business, which in turn contributes to the continued growth of the company as a whole. Tourism, which is a service industry, is not exempt from this. In this sense, this research focuses on the diagnosis of talent management in tourism companies in the Canton of Manta in 2022. Regarding methodology, the research design was mixed quantitative-qualitative, and the genre was descriptive, documentary and field. In the use of methods, the inductive-deductive method is used to analyze the research variables from the general to the specific. Likewise, a survey was conducted among the employees of the aforementioned agencies to evaluate the talent management process and its impact on the day to day. Information was also collected from the administrators and managers of these institutions through interview questionnaires. Both perspectives are contrasted so that the commonalities and differences in the topics consulted can be observed. Finally, a set of strategies is created, such as: strengthening the quality of service through employee training, providing incentives to employees, evaluation of the tasks performed, etc. The objective of these actions is to solve the shortcomings detected in the investigation, thus contributing to the long-term development of the activity, especially the destination.