Deterioro de la imagen del destino debido a marketing deficiente y falta de promoción.

Abstract

Jaramijo is a canton in the province of Manabi, on the coast of the Pacific Ocean, known as a fishermen's cove; bordered to the north by the Pacific Ocean, to thesouth with Montecristi, east with Portoviejo and west with Manta. It has a urban parish (Jaramijó), which is its cantonal head and has an area of 97 km2 and approximately 19,000 inhabitants.Despite the fact that Jaramijó is located very close to Manta and has several benefits described above for the tourist activity that visits it. Likewise, it is important to recognize that although there are several establishments that offer their tourist services, these lack quality in their provision, which weakens the image as a tourist destination and causes many tourists to choose to visit other nearby destinations, where the quality of care is better, such as Manta and Portoviejo.