Deterioro de la imagen del destino debido a marketing deficiente y falta de promoción.

Abstract

Despite the fact that Montecristi has all these benefits described previously for tourist activity, with access roads in good condition and with appropriate basic services, this canton has not been able to consolidate as a preferred destination for tourists who visit it. In this sense, it can be perceived that it does not exist as in other tourist destinations, a marketing plan or at least some marketing strategies that allow the strengthening its image as a tourist destination, possibly because in the recent years, those who have been in charge of the local tourism department have not been experts in the tourism sector; now, although there are sites of interest that are visited by many people daily, they do not spend the night in the destination, that is, they are same-day visitors, possibly because it is unknown that there are accommodation sites that could accommodate you in the same destination, with a much richer climate and with an atmosphere of peace, and good restaurants where could be cared for, without having to go to other cities to spend the night, it is say, there is a lack of tourism promotion.