Modelo de negocio: exportación de queso fresco a Canadá.

Abstract

This project details a business model for the export of fresh cheese from Manabi to the Canadian market, specifically to the province of Ontario. The exporting company "MACROSS" proposes to introduce the product "LANA", a vacuum-packed fresh cheese that combines quality, flavor and cultural authenticity, responding to the preferences of the Canadian consumer. The product is distinguished by its freshness, soft texture and distinctive flavor, in addition to complying with the sanitary standards required in Canada. It is aimed at a target audience between 14 and 65 years old, focused on consumers interested in fresh and healthy foods. Market research reveals a strong unmet demand, especially in Ontario, which positions "LANA" cheese as a strategic opportunity. A short indirect distribution channel will be implemented, working with the importer and distributor "Sabor Latino". This strategic partner will guarantee the arrival of the product to supermarkets and retailers specialized in international products. In addition, alliances will be established with local producers in Ecuador to ensure a constant and high-quality supply.