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Título : Modelo de negocio: exportación de queso fresco a Canadá.
Autor : Cruz Mayorga, Jesiel Isaí
Fecha de publicación : 2024
Citación : Cruz Mayorga, J. I. (2024). Modelo de negocio: exportación de queso fresco a Canadá. (Estudio de caso). Universidad Laica Eloy Alfaro de Manabí, Manta, Ecuador.
Citación : ULEAM-COM;0170
Resumen : This project details a business model for the export of fresh cheese from Manabi to the Canadian market, specifically to the province of Ontario. The exporting company "MACROSS" proposes to introduce the product "LANA", a vacuum-packed fresh cheese that combines quality, flavor and cultural authenticity, responding to the preferences of the Canadian consumer. The product is distinguished by its freshness, soft texture and distinctive flavor, in addition to complying with the sanitary standards required in Canada. It is aimed at a target audience between 14 and 65 years old, focused on consumers interested in fresh and healthy foods. Market research reveals a strong unmet demand, especially in Ontario, which positions "LANA" cheese as a strategic opportunity. A short indirect distribution channel will be implemented, working with the importer and distributor "Sabor Latino". This strategic partner will guarantee the arrival of the product to supermarkets and retailers specialized in international products. In addition, alliances will be established with local producers in Ecuador to ensure a constant and high-quality supply.
Descripción : El presente proyecto detalla un modelo de negocio para la exportación de queso fresco manabita al mercado canadiense, específicamente a la provincia de Ontario. La empresa exportadora "MACROSS" propone introducir el producto "LANA", un queso fresco empacado al vacío que combina calidad, sabor y autenticidad cultural, respondiendo a las preferencias del consumidor canadiense.
URI : https://repositorio.uleam.edu.ec/handle/123456789/6760
Aparece en las colecciones: COMERCIO EXTERIOR

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