Estrategias digitales en el posicionamiento de la marca de detergentes ciclón en el mercado mantense.

Abstract

The objective of this research is to determine how digital strategies influence the positioning of the brand cyclone detergents in the Mantense market. The methodology used had a quali-quantitative approach with non-experimental, exploratory, descriptive, descriptive, correlational, field and bibliographic scope; through which surveys were applied as a method of data collection through the Likert scale to understand the perspectives, experiences and contexts in depth about the positioning of the brand; the research was supported by the SPSS statistical tool through Cronbach’s Alpha obtaining a result of 0.920 which verifies the reliability of the study. The results obtained showed that greater importance should be given to improving the positioning of the detergents Cyclone brand, for this purpose it is recommended the implementation of digital strategies to improve its positioning in the consumers of the local, provincial and national market.