El sombrero de paja toquilla y su influencia económica en la zona céntrica de Montecristi.

Abstract

The present research addresses the economic influence of the toquilla straw hat in Montecristi, Ecuador, highlighting its cultural value as Intangible Cultural Heritage of Humanity (UNESCO, 2012) and its economic role in the region. Through a mixed approach, key factors of its production and marketing were analyzed, identifying challenges such as competition with industrial products, limited access to international markets and the migration of artisans towards other activities. The results reflect that, although industry represents a vital source of income for many families, it faces significant challenges related to economic sustainability and generational change. Likewise, the need to implement strategies such as design innovation, tourism promotion and strengthening the value chain to revitalize the industry is highlighted. Finally, concrete actions are proposed to guarantee the economic and cultural sustainability of this tradition, including the creation of cooperatives, fair trade certifications and strategic alliances with international brands. These efforts seek not only to preserve this artisanal activity, but also to enhance its impact as a driver of economic and social development in Montecristi.