Marketing digital y la responsabilidad social empresarial en las Mipymes del cantón Tosagua.

Abstract

Digital marketing has become a fundamental digital tool in the growth and sustainability of companies, especially in MSMEs because they generate a globalized market. That is why the objective of this research analyzed the MSMEs of the Manabí Province of the Tosagua canton from the approach of digital marketing and in turn through social responsibility and well-being. The methodology applied in this research is of a mixed nature, where qualitative methods are applied through documentary and doctrinal study of the progress of MSMEs, as well as the quantitative method through the evaluation of marketing practices in various MSMEs in the region. Tosagua Canton.