Marketing relacional: satisfacción del cliente en los locales tecnológicos de la calle - 13, Manta.

Abstract

The objective of this research was "to verify how relationship marketing affects customer satisfaction in technology businesses on 13th Street, Manta", it was evidenced that 100% of technology stores provide, build loyalty, and interact with their customers to generate a better shopping experience, while 77.6% of customers consider "agree" that technology stores offer a pleasant experience when they generalize a purchase through personalized service. The study was supported by a mixed method and descriptive, bibliographic, and correlational types of research. Two types of surveys were designed under the dimensions of the study by means of the Likert scale, in the same way, by means of the statistical program SPSS version 25, a Rho Spearman value of 0.964 was displayed for consistency of 18 items, and the relationship of variables was checked where a perfect correlation 0.975 was demonstrated.