Endomarketing y su incidencia en el desempeño laboral de la empresa Agua Sani, Manta.

Abstract

This article analyzes endomarketing and its impact on job performance at Agua SANI, a company located in Manta. It uses an inductive research method with a quantitative approach and an exploratory, descriptive, explanatory, correlational, field, and documentary scope. The analysis of quantitative variables was obtained from the total population of Agua SANI employees; the sample size establishes a confidence level of 99% and a margin of error of 1%. The technique used is surveys as a data collection method with a Likert scale, which was validated by experts and the IBM SPSS STATISTICS 25 reliability level. It was determined that 40% of respondents agreed that there is a positive and respectful work environment among colleagues, and only 6.67% indicated they disagreed. The Cronbach's alpha for the study was 0.964, indicating that the validation is highly reliable.