Impacto de las redes sociales en la promoción del restaurante Albacora de Oro en Manta.

Abstract

Social networks are considered as a key element of the business where content is created for various services that provide arguments on how to upload photos and experiences of places to generate various forms of advertising, promotion, so it is very important. The project, entitled as "The Impact of Social Networks in the Promotion of Albacora de Oro Restaurant in Manta", aims to determine the impact of social networks in the promotion of Albacora de Oro Restaurant in Manta. It includes mixed approach design, methods and techniques to characterize, reviews, bibliographic, comparison, ethnography, online reputation analysis, applications, interviews, surveys and descriptive statistics. The analysis of the indicators shows that the level of satisfaction of the restaurant and at the same time indicates that the "friendly" option is the best answer. Within the surveys it was established that the most used social networks in the restaurant were Facebook and WhatsApp by a high percentage are very useful tools that help the customer to know about the products offered by the restaurant.