Impacto de las redes sociales en la promoción turística de las empresas hoteleras del cantón Jama de la provincia de Manabí, año 2022.

Abstract

The evolution of technology and in turn of social networks is a great impact for the dissemination of tourism promotion, the great change in the use of technology in tourism is a great advance for attracting potential customers. The key to the demand for a hotel establishment depends a lot on its promotion strategies. The COVID-19 pandemic increased the use of social networks during lockdown, thus making it a necessary tool to analyze to attract consumers. Thanks to the new promotion techniques through social networks, it is easier to reach and maintain a relationship with customers, but it is difficult to maintain their interest, due research and the implementation of a good promotion can turn a hotel into a highly attractive destination. The analysis of this research not only aims to publicize the impact of social networks on the tourism promotion of hotel plazas, but also a study related to the Jama canton of the province of Manabi, place that has been taken as the object of study, will be generated. Therefore, this paper investigates the different strategies implemented by the hotel establishments of the Jama canton during 2022, and how their tourist promotions affect the demand for tourist accommodation.