“Diagnóstico de Responsabilidad Social Empresarial basado en los Ceres-Ethos y su incidencia en la reputación de la Empresa El Amigo Importador de la ciudad de Manta”

Abstract

Corporate Social Responsibility is a set of activities directed at contributing to the good practices of an organization towards the social, economic, and environmental dimension with the aim of improving the corporate reputation more efficiently and contributing to sustainability. Companies cannot only think about making money, they must know that the commitment to social and environmental issues contributes to the economic growth of the organization. At present, CSR trends are leading to new paths that are conducive to contributing to the quality of life of society and the economic growth of the country; However, reputable thoughts that only large companies should choose to implement CSR, leaving aside the Mipymes, which in the absence of information speculate that opting for good practices generate high costs, rejecting the opportunity to be sustainable. This research aims to analyze whether Corporate Social Responsibility practices generate a positive reputation in the Company El Amigo Importador in front of its most influential external stakeholders. The methodology was based on descriptive research with a qualitative and quantitative approach; To raise the information of the field study a survey was applied to 330 people being the stakeholders its main population and through the Cronbach Alpha was show a reliability of 0.898.