Atención al cliente y su influencia en el volumen de ventas del Comisariato Velbonito del cantón Jaramijó en el periodo 2018-2022.

Abstract

The investigation called "Customer service and its influence on the volume of sales of the Velbonito commissary of the Jaramijó canton in the period 2018-2022", seeks to solve the problem that this commercial house is currently presenting. Specifically, it is about generating changes that increase the number of sales, since, among the incidents that have been observed, there is not a good predisposition on the part of the staff when serving the client, this type of action leads to converting a possible fixed client in a simple sporadic client, which does not guarantee the economic stability of the Velbonito police station located in the Jaramijó canton. Therefore, the present work aims to analyze the customer service processes that have been taking place in the commissary, being necessary to develop research with a mixed approach, with the use of quantitative techniques such as the survey and the qualitative one such as the semi-interview. structured, having as population the inhabitants of the Jaramijó canton, to determine the size of the sample that was 379, a formula was applied that indicated the number of citizens to whom the survey was conducted, a semi-structured interview was also carried out with the personnel that work in the Commissariat. Based on the results obtained, we proceeded to design a procedures manual for customer service, having as main conclusions that there is no manual that fits the reality of the community, also that part of the impact on sales is due to the increased competition in recent years.