Análisis de la gestión financiera y su incidencia en la rentabilidad de la Cooperativa de taxi PREMIUMCAR S.A de la ciudad de Manta.

Abstract

This research is aimed at the analysis of management financial and its impact on the profitability of the PREMIUMCAR S.A taxi cooperative of the city of Manta, the purpose of the same is to carry out an analysis of financial management that allows improving profitability indicators, that provides a solution to the problem of inadequate implementation of financial tools that adapt to the needs of the taxi association to obtain greater profitability. The applied methodology consists of a quantitative approach for determining rates and percentages resulting from the application of an observation sheet, an interview directed at the general manager and accountant of the association study, inductive methods were used to study the variations that arise with the application of financial tools, the deductive emphasizes the development of the results and conclusions, while the analytical focused on the extraction of the main elements to be addressed. It was concluded that the management Financial is one of the most important aspects for organizations, within analysis financial it was evident that its liquidity increased by 35.9% during the 2021 period in in relation to the year 2020, which demonstrates a positive variation for the association. It is proposed a proposal that seeks to establish a basis for the analysis of financial statements and the preparation of projections to control the income and expenses of the taxi cooperative PREMIUMCAR S.A., in such a way as to improve profitability.